Scoot Scoot
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In addressing the common pain points of navigation and feeling unsafe on roads while using public electric scooters, I designed a digital and physical prototype providing riders with the ability to easily and safely navigate to their location through optimizing the best route based on road condition and ride time.
Scope
User Research, Prototyping, UX/UI Design, Visual Brand Identity
Client
Case Study
Duration
8 Weeks
current state
Through user research, I storyboarded the current state of using a public electric scooter on the streets of Baltimore. These storyboards detailed the current state for many riders. A common situation surfacing was when the first scooter located may not work properly which results in an additional charge and the need to find a second scooter to get to your destination.
How might we aid riders in finding the most convenient transportation for their personal route?
compounding frustrations
A large learning from talking with users was that it wasn't one issue causing all the frustration around scooter riding. Instead, it was a build up of compounding frustrations frequently occurring one after the other during a user's single journey when using a scooter.
No Scooters
Close By
Beyond 2 blocks away from location or requires negative
yardage.
Scooter Doesn’t
Operate Correctly
After scanning, scooter does not operate correctly and is unrideable.
Find a
Different Scooter
Results in going further out of the way to find another scooter.
Navigation
No clear route indicating efficiency or safety.
Convenience
Becomes
Inconvenient
The convenience of scooters is negated by these compounding frustrations.
Ideation and Future State Storyboards
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solution
Through many iterations and feedback rounds, I explored a solution of an app interface recommending the most convenient scooter and route for a user to get to their destination. An integration between the app and the scooter would provide projected navigation signals such as arrows and audio directions for a hands-free navigation experience.
Initial Wireframes
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initial revisions
Initial wireframe revisions included 1) adding a forced preferences screen where users are asked to set scooter, route and parking preferences, 2) aggregating all scooter brand options and recommending the one most convenient scooter for the user and route, 3) providing estimated trip total cost as the user provides their destination and 4) integrating a tutorial of the physical navigation features such projected arrows and audio directions.
User Flow Exploration
prototype user testing
For testing, I directed users through the usage of both the digital and physical prototype for finding a scooter and "riding" to their destination. Testing participants must have ridden a scooter 5 times in the last 3 months and have at least 1 scooter app on their phones.
Tested Hypothesis: Introducing a feature providing digital navigation as well as physical signals for following the navigation, will greatly improve the convenience of the scooter experience.
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key insights
Users distrust integrated map apps
Locating scooters with sufficient battery for a route is important
To encourage usage of navigation features, the connection between app and scooter must be well communicated
Users want the ability to see their choices - whether it be the scooter or route
It's difficult to use phone during ride and many users said they would pull over to check maps
final prototype designs (for now)
For the most recent designs below, considerations were made to avoid adding yet another public electric scooter brand to the market as the burden already exists around having to check multiple scooter brand apps. Instead, the app would act as an aggregator for all the scooter brands within the user's area. Additionally, the physical prototype was altered from a new scooter type to an attachment for current scooters.
Physical Prototype Design
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Digital Prototype Design
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Brand Mission
scoot scoot, the first-ever scooter navigation experience, delivers intuitive and personalized ride and route recommendations. We provide riders with the most efficient scooter and route to get them where they're going safely and quickly.
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Try it yourself!
