Scoot Scoot

In addressing the common pain points of navigation and feeling unsafe on roads while using public electric scooters, I designed a digital and physical prototype providing riders with the ability to easily and safely navigate to their location through optimizing the best route based on road condition and ride time. 

Scope

User Research, Prototyping, UX/UI Design, Visual Brand Identity

Client

Case Study

Duration

2 months

What users said

"I blew out a tire to my scooter, actually last week because I had a pothole going 30 miles per hour, right. So it's really dangerous. You're sharing the road with cars. You have the potholes. You know that risk is there."
current state

Through user research, I storyboarded the current state of using a public electric scooter on the streets of Baltimore. These storyboards detailed the current state for many riders. A common situation surfacing was when the first scooter located may not work properly which results in an additional charge and the need to find a second scooter to get to your destination. 

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How might we aid riders in finding the most convenient transportation for their personal route?
 
compounding frustrations

A large learning from talking with users was that it wasn't one issue causing all the frustration around scooter riding. Instead, it was a build up of compounding frustrations frequently occurring one after the other during a user's single journey when using a scooter.

No Scooters

Close By

Beyond 2 blocks away from location or requires negative

yardage.

Scooter Doesn’t

Operate Correctly

After scanning, scooter does not operate correctly and is unrideable.

Find a

Different Scooter

Results in going further out of the way to find another scooter.

Navigation

No clear route indicating efficiency or safety.

Convenience

Becomes

Inconvenient

The convenience of scooters is negated by these compounding frustrations.

Ideation and Future State Storyboards
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solution

Through many iterations and feedback rounds, I explored a solution of an app interface recommending the most convenient scooter and route for a user to get to their destination. An integration between the app and the scooter would provide projected navigation signals such as arrows and audio directions for a hands-free navigation experience. 

Initial Wireframes
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initial revisions

Initial wireframe revisions included 1) adding a forced preferences screen where users are asked to set scooter, route and parking preferences, 2) aggregating all scooter brand options and recommending the one most convenient scooter for the user and route, 3) providing estimated trip total cost as the user provides their destination and 4) integrating a tutorial of the physical navigation features such projected arrows and audio directions.

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User Flow Exploration
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prototype user testing

For testing, I directed users through the usage of both the digital and physical prototype for finding a scooter and "riding" to their destination. Testing participants must have ridden a scooter 5 times in the last 3 months and have at least 1 scooter app on their phones. 

Tested Hypothesis: Introducing a feature providing digital navigation as well as physical signals for following the navigation, will greatly improve the convenience of the scooter experience.

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key insights

Users distrust integrated map apps

Locating scooters with sufficient battery for a route is important

To encourage usage of navigation features, the connection between app and scooter must be well communicated

Users want the ability to see their choices - whether it be the scooter or route

It's difficult to use phone during ride and many users said they would pull over to check maps

 
 
 
 
final prototype designs (for now)

For the most recent designs below, considerations were made to avoid adding yet another public electric scooter brand to the market as the burden already exists around having to check multiple scooter brand apps. Instead, the app would act as an aggregator for all the scooter brands within the user's area. Additionally, the physical prototype was altered from a new scooter type to an attachment for current scooters. 

Physical Prototype Design
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Digital Prototype Design
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Brand Mission

scoot scoot, the first-ever scooter navigation experience, delivers intuitive and personalized ride and route recommendations. We provide riders with the most efficient scooter and route to get them where they're going safely and quickly.

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Try it yourself!

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