Design Sprint: Outdoor Voices New Venture
For this case study I explored the Outdoor Voices brand to understand where there might be a potential opportunity to expand into a new market through a digital solution. I applied human-centered design to understand people's habits and values around health and wellbeing and how Outdoor Voices may better meet their consumers' needs through a new app that helps users find time for fitness even in the busiest of days.
User Research, Concept Generation, Prototyping, Business Model Exploration
Track is a community driven fitness routine recommendation tool. Through smart technology, Track utilizes the user's everyday schedule to recommend activities that fit perfectly within the user's busy days with your health goals, timing and location in mind. Track helps busy individuals easily find time for their favorite part of the day.