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Maryland Innovation Center (MIC)

The Maryland Innovation Center is an incubator and accelerator in the Baltimore area that focuses on fostering and growing entrepreneurs as opposed to only investing in ideas. The MIC came to us to help them design new programming and strategies for reaching underserved entrepreneurs in Howard County. The MIC provided us with the initial problem statement of:


How might the MIC reach historically underserved entrepreneurs in Howard County and clearly express what we provide and how to access it?



User Research, Service Design, Storytelling

Maryland Innovation Center


8 Weeks

Current State
Future State
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